Positioning Workshop
Positioning is a cornerstone of go-to-market strategy. It’s also one of the most misunderstood marketing concepts. This workshop takes you through what positioning is, why it’s important to set an effective frame of reference for people who evaluate your product, and how to go about it. It will help you clarify your core competitive set and uncover real differentiators.
WORKSHOP OVERVIEW
Who it’s for: Founders, team leads, and marketers at SaaS startups at all stages.
What you can expect: Closer alignment around what you sell, who you compete with, and how you stand out. A detailed framework for making strategic product and marketing investments.
Why it’s valuable: This workshop doesn’t dictate positioning. It empowers you to articulate it, and then gives you the tools you need to apply it effectively.