Intro to Marketing
This masterclass is a deep dive into modern marketing. You’ll learn how to decipher jargon. Find out how to keep up with technology. And walk away with a solid understanding of how to avoid common mistakes made by first-time and experienced marketers alike.
MASTERCLASS OVERVIEW
Who it’s for: Anyone new to SaaS marketing: founders, people early in their careers, and those looking to transition into marketing roles.
What you can expect: A strong foundation for a results-oriented approach to marketing. Topics covered include digital marketing channels, marketing technology, media types, reporting and attribution, conversion rate optimization, and types of marketing.
Why its valuable: This is an in-depth tutorial on modern marketing, featuring practical concepts and real examples -- not academic theories or superficial trends. It’s based on nearly 20 years of experience doing, teaching, and leading marketing at successful startups.