Buyer Personas & ICP Workshop
Maybe market shifts have suddenly brought a different type of prospect to your doorstep. Perhaps the business has matured, and mainstream buyers are different than early adopters. Or maybe your team is simply not on the same page. Whatever the cause, this workshop will help you get better alignment around your target audience and ideal customer profile (ICP).
WORKSHOP OVERVIEW
Who it’s for: Founders and their marketing, product, sales, success, and/or support teams. A cross-functional group of attendees is strongly recommended for this workshop.
What you’ll get: Methods for designing effective buyer research, including how to source respondents and interpret results. Templates for prospect and customer interviews & surveys. Examples of empathy maps and value proposition frameworks.
Why it’s valuable: Most buyer persona projects have limited long-term success because they’re contained to marketing teams and based on little to no reliable research. This workshop outlines a proven alternative to getting alignment around your target audience.