Messaging Workshop
Effective messaging is more than great copywriting. It’s a guideline for what you need to say, to who, and when. If positioning defines your category, market, and value proposition -- messaging is how you communicate it. This workshop helps you clarify key messaging themes and define messaging guidelines.
WORKSHOP OVERVIEW
Who it’s for: Founders, team leads, and marketers at SaaS startups of all stages.
What you can expect: Alignment around what’s most important to explain to different audience segments at any given point in the buyer journey. A more cohesive way of telling your story.
Why it’s valuable: The best positioning and most strategic go-to-market plans are useless if you can’t execute effectively. This workshop tackles the gateway to effective marketing execution: what you need to communicate, and how you should say it.