https://www.velocitybydesign.com/home daily 1.0 2020-06-20 https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e11206d95a27273eb717b47/1578440054073/Marketing_Workshops.png Velocity By Design | SaaS Marketing Consulting - Marketing Workshops Skip the generic conferences and don’t bother with those one-size-fits-all seminars. Velocity By Design brings tailored, practical, and hands-on marketing training directly to you. Marketing workshops and masterclasses are even available for remote teams! Learn More https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e12bbc0749ef14481f874b4/1578440046946/Growth+Strategy+Consulting.png Velocity By Design | SaaS Marketing Consulting - Growth Strategy Consulting Consulting engagements draw on nearly 20 years of startup experience, including two IPOs, two nine-figure investments in profitable companies, and several 10x growth runs. No cookie-cutter advice. Zero ambiguity. And forget those superficial best practices. You’ll get in-depth strategic, tactical, and operational support to help you grow faster. Learn More https://www.velocitybydesign.com/about daily 0.75 2020-06-20 https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e102be085478a35280ebc03/1592617966493/Agata_Celmerowski.jpg About - “My superpower is helping you figure out what to do to accelerate growth, when to do it, and how to execute well.” https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e102b0c88456a2a6f2d0028/1592618012662/Agata_Celmerowski_Klaviyo_BOS.jpg About - “I don’t believe in playbooks, silver bullets, or growth hacks. I do believe in understanding customers, knowing your market, and supporting a great team.” https://www.velocitybydesign.com/contact daily 0.75 2020-01-07 https://www.velocitybydesign.com/saas-startup-growth-consulting daily 0.75 2020-01-07 https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e12a60262ad5d43f3d4a366/1578440186582/Startup_Marketing_Consulting_What.png SaaS Startup Growth Consulting - What’s involved There are three main deliverables with every growth strategy consulting engagement. The first is a growth acceleration assessment plan with detailed recommendations around strategy, tactics, and operations. It covers both short-term opportunities and longer-term goals. You’ll also get specific targets for key performance metrics, plus an execution plan that breaks down suggestions for staffing and budget. We’ll work together to identify other deliverables before and during the course of the engagement: things like hiring support, workshops, customer research, positioning frameworks, or other go-to-market projects. Request Info https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e12a62885478a352853c439/1578440196423/SaaS_Marketing_Consulting_How.png SaaS Startup Growth Consulting - how it works Each consulting engagement is tailored to your specific business needs, but the process includes one-on-one interviews with the leadership and go-to-market teams; an in-depth analysis of historical business performance; and market research. Consulting engagements involve a minimum term of three months, and are based solely on a monthly retainer instead of an hourly fee. You’ll have the option to cancel at any point if things change, or if you don’t feel you’re getting enough value out of the engagement. Request Info https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e15178076843970514ea404/1578440599148/Consulting_SMB_SaaS_Startup.png SaaS Startup Growth Consulting - who’s a good fit Growth strategy consulting engagements are best suited to SaaS startups with established product/market fit, generally indicated by ARR of at least $1M. Growth strategy consulting engagements are also limited to SaaS businesses with a self-service and/or high transaction volume model. In other words, those who do NOT sell through an enterprise-style sales model, where the focus is on fewer deals at higher prices points. Request Info https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e11b1e695a27273eb7f47af/1578440607357/SaaS_Startup_Advising.png SaaS Startup Growth Consulting - saas startup advising Ongoing advising is available for all consulting clients, and includes coaching and support for marketing leads as well as founders. Signing on for advisory support offers you guaranteed availability for answering questions and offering perspective on a range of topics: anything from strategic direction and hiring decisions to campaign brainstorming and copy feedback. Advisory engagements are available on either an annualized or month to month basis, and there’s no limit to how often we touch base. Request Info https://www.velocitybydesign.com/marketing-workshops-for-startups daily 0.75 2020-01-07 https://static1.squarespace.com/static/5de69541065f5b7bc7700432/5e113f1010a69061a7eb7e65/5e142bcb6a1648698bef86e2/1578380278135/Custom+Marketing+Workshops.png Marketing Workshops For Startups - CUSTOM & REMOTE WORKSHOPS https://static1.squarespace.com/static/5de69541065f5b7bc7700432/5e113f1010a69061a7eb7e65/5e142b9e3f8ed65e2079fbcc/1578439290604/Intro+to+Marketing+Masterclass.png Marketing Workshops For Startups - INTRO TO MARKETING https://static1.squarespace.com/static/5de69541065f5b7bc7700432/5e113f1010a69061a7eb7e65/5e142b69f98bf1711b31a71d/1578380176811/SaaS+Marketing+Team.png Marketing Workshops For Startups - BUILDING SAAS MARKETING TEAMS https://static1.squarespace.com/static/5de69541065f5b7bc7700432/5e113f1010a69061a7eb7e65/5e142b45553f9b060f28b182/1578380123255/Messaging+Workshop.png Marketing Workshops For Startups - MESSAGING https://static1.squarespace.com/static/5de69541065f5b7bc7700432/5e113f1010a69061a7eb7e65/5e142b233f8ed65e2079f265/1578439236037/Positioning+Workshop.png Marketing Workshops For Startups - POSITIONING https://static1.squarespace.com/static/5de69541065f5b7bc7700432/5e113f1010a69061a7eb7e65/5e142af63f8ed65e2079eff1/1578380051363/Buyer+Personas+Workshop.png Marketing Workshops For Startups - BUYER PERSONA & ICP https://static1.squarespace.com/static/5de69541065f5b7bc7700432/5e113f1010a69061a7eb7e65/5e142ac201a8570f0faa4d41/1578380007009/SaaS+Metrics+Workshop.png Marketing Workshops For Startups - SAAS METRICS & BENCHMARKS https://static1.squarespace.com/static/5de69541065f5b7bc7700432/5e113f1010a69061a7eb7e65/5e142a9b1cfc1345036ae810/1578379957781/Agile+Marketing+Workshop.png Marketing Workshops For Startups - AGILE MARKETING https://static1.squarespace.com/static/5de69541065f5b7bc7700432/5e113f1010a69061a7eb7e65/5e142331ffde7609bfe35562/1578378123257/Growth_Reboot_Workshop.png Marketing Workshops For Startups - GROWTH REBOOT https://www.velocitybydesign.com/growth-reboot-workshop daily 0.75 2020-06-20 https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e118c8c85478a352833ca52/1578362822191/Growth+Reboot+Workshop_4x3.png Growth Reboot Workshop - WORKSHOP OVERVIEW Who it’s for: Go-to-market teams who are seeing growth slow or stagnate, despite consistently executing on marketing initiatives. What you can expect: A common framework to help teams rethink how they prioritize and measure their work. Plus, an immediate action plan to shift current efforts to more impactful initiatives. Why it’s valuable: This workshop is a fast and effective way to reorganize a go-to-market team’s priorities, and get them focused on high-impact projects instead of “business as usual” busy work. https://www.velocitybydesign.com/agile-marketing-workshop daily 0.75 2020-06-20 https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e11a5c9c3a00011215e6392/1578526895443/Agile+Marketing+Workshop.png Agile Marketing Workshop - WORKSHOP OVERVIEW Who it’s for: Go-to-market teams of at least three people who want to work more cohesively, get better support from other departments, and produce demonstrable results. What you can expect: A proven system for organizing and prioritizing marketing initiatives. Frameworks for goal setting; templates for quarterly plans; and ways to understand and communicate wins more effectively. Why it’s valuable: Inefficiencies in how you work will drag you down and limit your growth. But so will too much process. This workshop explains how to add operational structure without sacrificing flexibility. https://www.velocitybydesign.com/saas-metrics-and-benchmarks daily 0.75 2020-01-07 https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e11a6f71683ea216c7b2e77/1578369920714/SaaS+Metrics+Workshop.png SaaS Metrics & Benchmarks Masterclass - MASTERCLASS OVERVIEW Who it’s for: Anyone interested in building up or strengthening their understanding of key performance indicators for a SaaS business. What you can expect: Better understanding of what to track & why it matters; benchmarks you can compare your performance against; and templates for key marketing dashboards. Why it’s valuable: Understanding business drivers helps every team member be more effective in their roles -- but the proliferation of things we can measure has made it very difficult to figure out what’s truly important. This workshop clarifies and prioritizes SaaS metrics, and helps teams get control over their business and marketing performance. https://www.velocitybydesign.com/buyer-personas-and-ideal-customer-profile-workshop daily 0.75 2020-01-07 https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e11a7f5a2cf815a65723f28/1578439404072/Buyer+Personas+Workshop.png Buyer Personas & Ideal Customer Profile - WORKSHOP OVERVIEW Who it’s for: Founders and their marketing, product, sales, success, and/or support teams. A cross-functional group of attendees is strongly recommended for this workshop. What you’ll get: Methods for designing effective buyer research, including how to source respondents and interpret results. Templates for prospect and customer interviews & surveys. Examples of empathy maps and value proposition frameworks. Why it’s valuable: Most buyer persona projects have limited long-term success because they’re contained to marketing teams and based on little to no reliable research. This workshop outlines a proven alternative to getting alignment around your target audience. https://www.velocitybydesign.com/positioning-workshop daily 0.75 2020-01-07 https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e11a9381683ea216c7b4924/1578370539393/Positioning+Workshop.png Positioning Workshop For Startups - WORKSHOP OVERVIEW Who it’s for: Founders, team leads, and marketers at SaaS startups at all stages. What you can expect: Closer alignment around what you sell, who you compete with, and how you stand out. A detailed framework for making strategic product and marketing investments. Why it’s valuable: This workshop doesn’t dictate positioning. It empowers you to articulate it, and then gives you the tools you need to apply it effectively. https://www.velocitybydesign.com/messaging-workshop daily 0.75 2020-01-07 https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e11aa3fc3a00011215e9a25/1578371237451/Messaging+Workshop.png Messaging Workshop - WORKSHOP OVERVIEW Who it’s for: Founders, team leads, and marketers at SaaS startups of all stages. What you can expect: Alignment around what’s most important to explain to different audience segments at any given point in the buyer journey. A more cohesive way of telling your story. Why it’s valuable: The best positioning and most strategic go-to-market plans are useless if you can’t execute effectively. This workshop tackles the gateway to effective marketing execution: what you need to communicate, and how you should say it. https://www.velocitybydesign.com/building-saas-marketing-teams daily 0.75 2020-01-07 https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e11ab08749ef14481d72615/1578439568396/SaaS+Marketing+Masterclass.png How to Build a SaaS Marketing Team - MASTERCLASS OVERVIEW Who it’s for: Founders, HR & people operations leads, and anyone responsible for marketing hiring. What you can expect: A framework for SaaS marketing disciplines, job description templates, career path examples, and a hiring process that will become a recruiting advantage for your team. Why it’s valuable: This masterclass will help you make better hiring decisions. Improve employee retention. And ultimately, deliver better business results. https://www.velocitybydesign.com/intro-to-marketing-for-startups daily 0.75 2020-01-07 https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e11abefdbd43712f40d6abf/1578371418009/Intro+to+Marketing+Masterclass.png Intro to Marketing for Startups - MASTERCLASS OVERVIEW Who it’s for: Anyone new to SaaS marketing: founders, people early in their careers, and those looking to transition into marketing roles. What you can expect: A strong foundation for a results-oriented approach to marketing. Topics covered include digital marketing channels, marketing technology, media types, reporting and attribution, conversion rate optimization, and types of marketing. Why its valuable: This is an in-depth tutorial on modern marketing, featuring practical concepts and real examples -- not academic theories or superficial trends. It’s based on nearly 20 years of experience doing, teaching, and leading marketing at successful startups. https://www.velocitybydesign.com/custom-remote-marketing-workshops daily 0.75 2020-01-07 https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e140a8affde7609bfe0665d/1578371738538/Custom+Marketing+Workshops.png Custom & Remote Marketing Workshops - custom workshops Not sure what type of workshop is right for your team? Need something tailor-made? Workshops and masterclasses can be enhanced, combined, or developed from scratch to fit your needs. For groups looking to cover a range of topics, multi-day marketing bootcamps are also available. Book Now https://static1.squarespace.com/static/5de69541065f5b7bc7700432/t/5e1514dbb8e35d146ddb4a3f/1578439922168/Remote_Marketing_Workshops.png Custom & Remote Marketing Workshops - Remote workshops All Velocity By Design workshops and masterclasses are available for distributed teams through live video conference sessions. Remote workshops are scheduled over consecutive days, and follow a structured format to facilitate productive participation. Book Now